Roughly speaking, white papers are research-driven documents that inform readers about a specific solution, service, complex issue, or industry trend. Businesses traditionally use them for thought leadership and influencing decisionmaking.

Ebooks, meanwhile, are educational and accessible overviews. Businesses traditionally use ebooks to teach, guide or explain a topic for purposes of audience engagement or brand awareness.

Creating your own luck through deliberate action and strategic networking. Some of my favorite practical ways for expanding professional opportunities, overcoming common obstacles, and building lasting connections.

“So, I thought I’d do something I haven’t done in a while: write about things that aren’t for work.”